just Be kids

Our Mission

Blue Box® was founded in 1952 with a vision of making a line of children's toys and products that were both educational and fun.

More than half a century later, Blue Box® is furthering that vision in 2010 by enhancing its product line to meet the needs of today's parents, thus debuting a new brand - B kids ! B kids products have a contemporary look and make playtime fun, easy, and enjoyable for parents and children of the 21st century.

Our goal is to provide better and safer innovative products that bring laughter, learning, and fun to kids all over the world. Each product has been carefully created and designed with love. Every B kids toy has been designed so that parents can spend quality time exploring, enjoying, and sharing playful, enriching moments with their kids.

We care about the happiness and well-being of kids, therefore, safety and trustworthiness are of utmost importance to us. We ensure that all our products comply with the highest quality and international safety standards.

The B kids brand believes that kids should simply do what they do best - Be playful, Be happy, and "just Be kids"!

 care
love fun